Turismo de aventura e atividade off road 4x4: fatores motivacionais e experiências para a prática da atividade e fomento turístico no Rio Grande do Norte

Abstract

The practice of off road 4x4 has been growing continuously in the state of Rio Grande do Norte. Today it comes with an alternative to adventure tourism, which is emerging as a new potential niche for local tourism. Thus general objective is the analysis of the motivations to develop the practice of Off Road and expedition 4x4 as alternative of fomenting tourism in Rio Grande do Norte. The work consists of a descriptive exploratory research of qualitative character and has as main source of data collection the bibliographic, electronic and interviews with the professionals and users of the tourist activity Off Road and Expedition 4x4 in Rio Grande do Norte to carry out an analysis and measurement of the motivational factors for the practice of off road activity 4x4 and the importance of this activity as an incentive for RN tourism. In this way, it can be seen that the off-road 4x4 activity has a great potential for tourism development due to the sensation that it causes in its practitioners and also with its potential to foment the local economy, with the organization and realization of events and tours. In view of the present study, observed that the off road 4x4 activity can add value and play an alternative role to the sun and sea tourism that labels the state of the RN.