Estratégias turísticas para o destino Macau-RN, Brasil

Abstract

The present study contemplates the perspective of the public management of the municipality of Macau/RN regarding the tourist potential of the municipality, whose data and analyzes were used as assumptions for the elaboration of a diagnosis of the local tourist system. Descriptive-exploratory research with a qualitative approach was used, characterized by the application of multiple methodologies, such as: observation, semi-structured online interview, participatory research and document analysis. For the diagnostic analysis, the methods of SISTUR and the crossed SWOT Matrix were used, verifying the obstacles of the tourism management agency to plan and execute actions efficiently in favor of the local tourism development, where it was possible to verify the low institutional capacity of the Polo's municipalities of the Polo Costa Branca, from Rio Grande do Norte.