Aplicativo para coleta de dados de avaliação de públicos em museus

Abstract

This work presents an application to know the Museu Câmara Cascudo’s (MCC) audience, collecting relevant data for the museum without bore visitors. The work was supported by methodologies as Interaction Design and User-Centered Design, as well knowledge of Information Technologies. Initially, the used methods were desk research and interviews, that helped to elaborate the project’s requirements. Then, the interaction conception, its formative evaluation and its revision were carried out according the results of this evaluation. At last, user interface application was planned and represented in a high-fidelity interactive prototype and submitted to a usability test. As the result, it has an application that collect data of museums’ visitors through an efficient questionnaire with great potential to help the MCC better understand its audiences. A digital solution has advantages over analogic solutions because it is cheaper, more flexible, easier to update and data analyzing; which allows a better management of the museum in the short, medium and long term.