Carnaxelita e o turismo de eventos em Currais Novos: impactos econômicos e perfil do público

Abstract

Tourism is one of the most relevant economic activities in the world and one of its main segments is event tourism, recognized for its high capacity to mobilize flows of people, capital and information. In addition, tourism events are seen as strategic for destinations to circumvent periods of low seasonality. To understand the impacts of the events in a tourist destination, the present research adopted as a case study the Carnaxelita event, an off-season carnival held in Currais Novos, a municipality in the Seridó region of the state of Rio Grande do Norte. For its tradition and for mobilizing thousands of people, Carnaxelita is a recognized leisure event beyond the limits of the state, but the profile and behavior of its public and the economic impacts generated in the city have never been investigated. For this, we adopted the survey, with the application of forms with the public of the event, and analyzed the data with a quantitative approach. The results show that it is possible to offer tourist products formatted to sell and publicize to the public of the event, encouraging a longer stay in the city and expanding the tourist experience of the visitor.