Relação entre turismo e hospitalidade na composição da rede de avaliações da experiência turística

Abstract

The present thesis aims to analyze the relation of the hospitality perceived on the composition of the evaluation tourist experience. Studies and scientific publications that try to consolidate the bases of the influence of the hospitality in the evaluation of the tourist do not come to agreement. Hospitality as a perennial variable and with constant theoretical and empirical measurement contrasts with the non-consolidation of an isolated dimension. It appears as a transversal between specific factors (such as "experience quality", "tourist attraction" and "environment"), grouping factors (such as "affective", "cognitive" and "conative"), type of variable (such as "Receptivity", "friendly residents" and "local service") and by nature of the object of study (as measurable or abstract). Faced with the theoretical clashes and empirical use of the hospitality / tourism relationship, it is possible consider this as an axiom to be unveiled. It deals with theoretical tourism icons (Fuster, Jafari, Hall, Bishop, Beni and others), hospitality (Selwyn, Lashley, Camargo, Castelli, Almeida and others) and social exchange theory (Simmel, Mauss, Weber, Homans, Blau and others), base prevalent psychosociology that supports the perception studies of tourists and residents. The proposed research route follows in the mining of the databases of tourist demand surveys, coming from official tourist institutions, here used the tourist demand survey of the Commerce Research Institute of the Federation of Commerce, with 1937 questionnaires applied in Rio Grande do Norte during the high season in the years 2018 and 2019. The method of analysis is Correlation Network Analysis, technique that allows to identify the network composition of a set of variables independent of the gaps in the database, common in the evaluations of the tourist experience in a destination. A combination of the software UCINET and SPSS, sought as variable forms, centrality and variable correlations of hospitality in the composition of the evaluation network of the tourist experience. As a result, a network of tourist statistics shows high density, mainly in aspects of evaluating the quality of destination tourist resources, commercial and social hospitality are interrelated, commercial hospitality is at the center of the network, social hospitality is at the periphery of the network and commercial hospitality have a greater degree of influence on the network compared to social hospitality. The method proved to be valid, new studies on the topic for continuous measurement and understanding of the configuration of the perception of the destination are important, especially in the composition face of new contexts and tourist dynamics.