Central esportiva: uma grande reportagem sobre empreendedorismo no jornalismo esportivo potiguar

Abstract

This work aimed to produce a large audiovisual report to tell the story of the Central Esportiva channel, created in 2022 on the Youtube platform and developed by a group of former students from the Department of Social Communication at the Federal University of Rio Grande do Norte, seeking their insertion in the job market through communication and sport. The report sought to understand how the group is winning over the public through a new model of broadcasting sports games, in addition to raising funds through advertising and partnerships. To achieve this, this production carried out a case study (Yin, 2015), through interviews, external recordings, scripting the report, decoupage of captured images, post-production and editing. The report of this Course Completion Work included a theoretical framework on sports journalism, the trajectory of television, reports, formats and television genres, with the contribution of authors such as Coelho (2003), Soriano (2010), Marques (2007), Barbeiro and Lima (2003) and Aronchi de Souza (2006). This research is justified by the need to identify the strategies adopted by communicators, the way the project is monetized with advertising and the impact on the breakdown of traditional sports broadcasting models. As a result, it was possible to create a television report and show how entrepreneurship can change people's reality and build a different format from the traditional ones to please listeners/viewers.