Uma etnografia do Movimento Antigordofobia nas Mídias Digitais: campos discursivos de ação e estratégias de enfrentamento ao padrão hegemônico

Abstract

This research carried out a virtual ethnography of the movement against fatphobia in digital media, identifying the plurality of strategies, guidelines and possible contradictions present in the movement, based on a gender perspective. To do so, three cyberactivists profiles on Youtube and Instagram were observed. From the publications of these women, some concepts were identified that incorporate the most effervescent themes of the fat women movement, namely: fatphobia, aesthetic pressure, acceptance, pathologization, health and accessibility. Through the divergences and similarities of the approaches adopted by cyberactivists about the concepts, using the category stated by Sônia E. Alvarez, it was possible to locate the movement against fatphobia as a discursive field of action. Thus, the research showed that, according to the cultural, political, economic and social aspects that surround the subjects of fat cyberactivism, different discourses will be produced by these women, all of them being mobilizing aspects of the movement and constitutive parts of it.