A atuação de Camila Fremder no digital: revendo limites entre influência e curadoria na produção de conteúdo

Abstract

This article aims to analyze the work of influencer and writer Camila Fremder from the perspective of articulated concepts – the notions of influencer marketing and content curation. Present on the social networks Instagram, Spotify and X (former twitter), the professional develops a wide range of digital canals to be present and dialogue with different public profiles, presenting suitable content in each plataform - which demonstrate and her curatorial production capacity in order to create a lasting connection with her audience and, eventually, brands that hire her. Working with two methodologies – bibliographical research and ethnography on social networks – allows the collection of data for a better understanding of Fremder's management in the production of hers digital content. Conclusively, it is clear that the creator cannot be defined exclusively as a curator or influencer, since she moves between the two roles.