Design de experiência sob o olhar dos participantes de eventos: um estudo realizado na Arena das Dunas (Natal/RN)

Abstract

The Experience Design at events causes consumers memorable experiences through a set of unforgettable experiences. Thus, the general objective of the research is to analyze the impact implementation of Experience Design in some events done at Arena das Dunas to identify importance in the experience produced in the view of event consumers. The methodology comprises a descriptive research with a qualitative approach and form application with closed questions, intended to participants from a couple of events held at the Arena das Dunas. The data were collected with the help of Smartphones and went directly to Google Forms, then they were transferred to Microsoft's spreadsheet editor, Excel. The results showed that even having some negative points in need of improvements, the use of Experience Design managed to obtain favorable aspects, proving its effectiveness, mainly in the hospitality and security dimensions, which obtained the highest averages. It is concluded that there was a reach of experience at each of the events, being possible present ways to the optimization of the productive process of events at Arena das Dunas.