99Vidas podcast: um estudo de caso e a relação com sua comunidade

Abstract

The podcast has interactivity as main characteristic of your media process and these days has a huge variety of shows, pleasing all of it, since sympathizers of gastronomy also videogame fans. Based on sound transmission through Internet in your operation and transmission messages brings the imaginary of radio with voice as propose and foundation to create imagens and all possibilities of listens participation, has directly relationship with the ipod, because his origin as first on demand product of podcast and can be consumed where, when and how the audience desire. Furthermore, the consumers of podcasts assume effectvily participation in production. On presented investigation meaning the podcast as a communication tool of self community construccion, based on a case study of 99Vidas show, the greatest videogame podcast in Brazil, throughout tries to establish bonding relationships with audience. Methodology used on this research was bibliography, with contributions from authors such as Manuel Castells (1999), Pierre Lévy (1999), Melvin De Fleur (1976) and Janet Murray (2003) and Henry Jenkins (2009) bringing to light concepts such as cyberspace, interactivity and participatory culture, among others. Furthermore developed a research and perception research with 99Vidas subscribers community of his bônus content. That said, realized the podcast as a dynamic communication model, featured for active participation of the audience at his construction.