Design de identidade: guia de estilo para o Festival Amonati 2019

Abstract

This work focuses on the development of research and application of a graphic design methodology for the implementation of an identity for the Amonati Festival, Praia da Pipa 2019 Edition, and the Collective of organizers of this event. Aiming to identify the target audience, and better targeting the entities-public contact points, the bibliographical survey was carried out on the counterculture movement of the 1960s, contextualized in its historical and philosophical origin, and analyzed through its more contemporary manifestation, psytrance movement. Using Wheeler's methodology (2012), it was possible to direct the project to address the needs of the brand vis-à-vis its niche market, positioning the Collective in the alternative category, and creating a style manual that directs the management and personalization of a new brand, dynamic and lively, for the Amonati Collective.