Desenvolvimento de uma identidade Visual para o Projeto Música na Livraria

Abstract

This Course Conclusion Work (TCC) aims to create a visual identity for the extension project Música na Livraria, which aims to promote the formation of music audiences in the city of Natal, also stimulating the artistic production of the School of Music Federal University of Rio Grande do Norte with interpretations of artists from Natal. The Música na Livraria Project consists of a series of recitals, didactic concerts and monthly taxes, with the aim of approaching Brazilian Popular Music composers. Despite its relevance as an extension action, the Música na Livraria project does not have a visual identity, which compromises its visibility and recognition with the public. The main objective of this Course Conclusion Work is to develop the brand identity of this project and, based on this strategy, the creation and development of its visual identity. Therefore, in addition to the presentation and contextualization of Música na Livraria, the study addresses content related to brand identity, visual identity systems, the importance of brand strategy and a unifying visual identity, which contribute to effective communication, for dissemination and for the promotion of the actions of a brand, of an entity. The brand identity project proposed here was developed based on the methodology adapted from Alina Wheeler (2008) and comprises the items: data collection and analysis, strategy clarification, identity design, creation of contact points and learning. The result was the set of elements of the visual identity system, applied in printed and digital materials and a Visual Identity Manual.